La innovación del modelo de negocio sostenible en los emprendimientos turísticos ecuatorianos: una revisión sistemática de la literatura

Autores/as

DOI:

https://doi.org/10.22198/rys2024/36/1855

Palabras clave:

emprendimiento turístico, innovación del modelo de negocio sostenible, modelo de negocio sostenible, revisión sistemática de la literatura, Ecuador

Resumen

Objetivo: realizar una revisión sistemática de la literatura sobre la innovación del modelo de negocio sostenible en los emprendimientos turísticos ecuatorianos. Metodología: exploratoria, derivada de un análisis de 165 artículos sobre innovación del modelo de negocio sostenible seleccionados de Scopus y Web of Science. Resultados: se propone un marco holístico de investigación que identifica seis componentes principales de la innovación del modelo de negocio sostenible. Valor: los componentes ofrecen múltiples perspectivas de análisis en emprendimientos turísticos. Limitaciones: la investigación se limita a solo dos bases de datos y a pocas palabras clave. Conclusiones: se propone una perspectiva de innovación del modelo de negocio sostenible en emprendimientos turísticos de la región, explorando la forma en que estos rediseñan sus modelos de negocio y cómo este rediseño constante les permite analizar las nuevas formas para transformar la propuesta, la creación y la captura de valor sostenible en los productos turísticos.

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2024-05-17

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Garcia Reinoso, N. (2024). La innovación del modelo de negocio sostenible en los emprendimientos turísticos ecuatorianos: una revisión sistemática de la literatura. región y sociedad, 36, e1855. https://doi.org/10.22198/rys2024/36/1855

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