Abstract
The World Wide Web (WWW), or web, and its contents acquired a central position in the discourse construction of the socio-territorial appropriation of technologies of information and communications (TIC) during the past decade. With the displacement of theories based on technological significance and space substitution, the theoretical rearrangement driven by critical empiricism allowed the reform, in a more acceptable explanatory frame, of the approach of innovation networks involved in web production. However, because territorial determinism and the tendency to focus mainly on TIC technological development are maintained, critical empiricism shows conceptual weaknesses when explaining several contexts documented by research on web content. Among these discordant cases, the findings of this study show that innovation networks in Mexico's websites are fostered, among peers, by informative virtual externalities partially subjected to territorial hierarchies, vocational origin and virtual-thematic specialization.
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