Implementing relational marketing in a coffee selling company in Baja California
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REGIÓN Y SOCIEDAD Volume (XXXVII) 2025, is published annually in a rolling pass format by El Colegio de Sonora, located in Calle Obregón No. 54, Col. Centro, C.P. 83000, Hermosillo Sonora, Mexico. Telephone +52 (662) 259-53-00. www.colson.edu.mx. Rights Reserved for Exclusive Use No. 04-2015-101612141000-203; ISSN 2448-4849, both granted by Instituto Nacional del Derecho de Autor [National Copyrights Institute]. Responsible for the publication updating: María del Rosario Ozuna Padilla (rozuna@colson.edu.mx), Departamento de Difusión Cultural, Calle Obregón No. 54, Col. Centro, C.P. 83000, Hermosillo, Sonora, Mexico. Last modification: February 12, 2025.

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