Variation of Hedonic Prices Per Room in the Context of Inclusive, Digital and Environmental Tourism. The Baja California Peninsula Case

Abstract

Objective: analyze the digital product attributes associated with the variation in prices per room in hotel companies in the Baja California peninsula under an inclusive and environmental tourism environment. Methodology: With a hedonic pricing model, it is found that the differential product attributes and recognition by digital intermediaries exert positive effects on prices under an inclusive context. On the contrary, some digital promotion strategies do not necessarily justify price increases. In this same sense, it happens with environmental certifications, expanding the debate in literature. The limitations are seasonality, and the inclusion of more beach destinations in the north of the country to establish greater generalities. It is concluded that emotional, personal, and experiential aspects during the lodging process explain price behavior.