Keywords
decision making
behavioral bias
production
farmers
Guasave
Sinaloa
behavioral bias
production
farmers
Guasave
Sinaloa
How to Cite
Alvarado Morales, O., Martínez Huerta, R., & Vega Osuna, L. A. (2022). Behavioral Biases in the Production Decision in Farmers of the Municipality of Guasave, Sinaloa. región y sociedad, 34, e1488. https://doi.org/10.22198/rys2022/34/1488
Abstract
Objective: to study the behavioral biases presence in 53 farmers in the municipality of Guasave, Sinaloa, Mexico, when deciding what to produce. Methodology: the exploratory study uses a qualitative and quantitative approaches combination. Results: it was found that most of them are responsible people, averse to risk, optimistic, that know their business, and prefer to remain unchanged; this causes that their choice is not the best. Limitations: the size of the population is not known due to the difficulty in accessing accurate, recent and official data related to the number of farmers in Sinaloa and its municipalities. Value: taking a first look to the influence of behavioral biases on the production decision. Conclusions: knowing the incidence of bias will be useful to the farmer in making production decisions, and these results can also be useful to formulate government policies aimed at supporting agriculture.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2022 Ofelia Alvarado Morales, Ramón Martínez Huerta, Luis Alfredo Vega Osuna
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